COP3 Evaluation & Statement of Intent

Evaluation

Statement of Intent
Withing this document is an explanation as to why my title changed from the original. 

Bottled Website

In order to support the exhibition, it is important that I take note of the findings in the essya and develop a digitial presence. Having a website that sells the work will enable the artists to fully back the project and gives them cause to share it amongst their online community of followers. 

An endless scroll format gives n element of fluidity and ease of browsing. I have limited the amount of body copy on the website as I want the artwork to have as much impact on screen as possible. When the user hovers over each print, information about the artist is revealed.

This image represents how the website looks on screen, the endless scroll coding allows the whole screen to be used with no need for a menu system.

Explanatory Boards

Presentation boards

Exhibition catalogue

Exhibition Catalogue

Exhibition floor plans

The layout of the exhibition area is important for the succes of the showcase, within North Bar there are  2 walls which are used for exhibitions. These are present on both sides of the long thin room leading to the bar. Below is the layout of the room and where each piece of artwork will be hung.

Layout diagram

1. Alec Doherty “Saison”
2. Nick Dwyer “Sun”
3. Francis Redman “Pressure Drop”
4. Richard Norgate “High Wire”
5. Tom Cutting “Mad Hatter”
6. Ten Fold Collective “Camden”
7.  Alec Doherty “Sailors”
8. Richard Norgate “Citra”
9. Richard Norgate “Dark Arts”
10. Nick Dwyer “Lady”

Supporting Images

Labels and sparging

As part of my practical responses I have brewed a beer and created a label for a consumer to understand what is in the bottle. I require a design that reflects the quality and creativity of its contents as I have concluded that this is one of the main focuses of people buying a craft beer.


The label needs to support the beer by communicating exactly what is in the bottle including its style, production methods and it's ABV. By taking inspiration from the Omnipolo bottle (original research post here) I have created  type focussed label which allows space for a brewery to record exactly what is in the bottle and any notes that may be needed. 


Process

The first draft looks pretty much how I want it too, having the Alpha Acids of the hops on here is key, I have left several spaces for varying amounts of hops on here. 

I think the main issue that I have with this is the name date and time section is going to be a primary focus for the user, as are the hops that are used. Swapping the hops over with the grains will be a simple fix and will allow the front of the bottle to feature the hop names, as with most beer release from professional breweries.

More lines for notes are needed

Needed a mini crit on this so I got a few people to check it over, the best bit of advice was recieved online. 

The typeface needs to be changed also as this does not fall in line with the rest of my exhibition branding.

I have chosen Nimbus Sans for the label as it works well at a small point size, the "t" is fantastic for tight kerning as it has no over hang. 

After a few print outs and testing the label, I have re-worked it so only the important information is on the label, I have dropped almost all of the right hand side of the label and moved the Adjuncts to under the Malts as I feel these go together much better. 

Brewing the beer (started a while before the label)

Ingredients for brewing

Measured and recorded everything needed so that the label can inform the consumer as accurately as possible. 

Sparging for a fair few minutes. 

Yeast goes in, lid on, record the gravity and leave for a few weeks. 

Final label

Info Graphic

Info Graphic on the results I gained from my primary research questionnaire, this is not the main part of my exhibition by any means, however it does visualise what my respondents have said.

(bottle filled up to a point)

Corporate Invites: Beer Mats for studios

For the local design studios it is imperative that more print technology and effort is put into invites. 

The mats will be limited to 25 screen printed and embossed mats. 

Emboss

 

25 hours to go...

Result

After sitting in Acid for 25 hours and then three testers done, I will go with the 1000psi, this means that I can pres into the mat and not push through to the other side of the mat. The results are fantastic, they add a tactility to them and should look great once screen printed.

My measurements were spot on, the emboss will frame the logo perfectly and allow for an area of thickness around the edges.


Screen Printing

Little details in the numbers count, design studios  will be automatically critical of this, uninformed design on an exhibition promotion will not be tolerated. In the Tisa Typeface, the numbers have a lower X height and therefore I have altered their size to fit with the letters in the post code. 

The postcode has been dropped and the information re-written in order to fill the mat with less clutter. All the information is relevant now, including the twitter of the location. This meets two needs with one piece of type, the place is North Bar and the updates can be seen on the @NorthBarDrinks Twitter. 

Ready for the positive print before exposing the screens, exploring these processes is important to this brief as I am experience=ing the process of a designer for the beer industry. I am being put in a situation where I choosing specific techniques that meet the target audiences desires. 

The front of the mat will have the blind emboss over the screen printed ink creating a tactile mat which studios will not only appreciate but engage with. These will be hand delivered along with a high quality A3 printed poster. By taking reference from the personal engagement of breweries in their communities  hand delivering the posters will ensure that, at least in some cases, I can add a personal touch and feel to the showcase.

Ammends
I have altered the artwork on the front slightly to be smaller, this will now fit within the embossed front side of the mat.

Finals

Poster/Flyer progress

For the general public, I am producing flyers and posters which have less print techniques in, this is for cost and becuase promotion like this is often becomes ephemera. 

Finals