Labels and sparging

As part of my practical responses I have brewed a beer and created a label for a consumer to understand what is in the bottle. I require a design that reflects the quality and creativity of its contents as I have concluded that this is one of the main focuses of people buying a craft beer.

The label needs to support the beer by communicating exactly what is in the bottle including its style, production methods and it's ABV. By taking inspiration from the Omnipolo bottle (original research post here) I have created type focussed label which allows space for a brewery to record exactly what is in the bottle and any notes that may be needed.

Process

The first draft looks pretty much how I want it too, having the Alpha Acids of the hops on here is key, I have left several spaces for varying amounts of hops on here.

I think the main issue that I have with this is the name date and time section is going to be a primary focus for the user, as are the hops that are used. Swapping the hops over with the grains will be a simple fix and will allow the front of the bottle to feature the hop names, as with most beer release from professional breweries.

More lines for notes are needed

Needed a mini crit on this so I got a few people to check it over, the best bit of advice was recieved online.

The typeface needs to be changed also as this does not fall in line with the rest of my exhibition branding.

I have chosen Nimbus Sans for the label as it works well at a small point size, the "t" is fantastic for tight kerning as it has no over hang.

After a few print outs and testing the label, I have re-worked it so only the important information is on the label, I have dropped almost all of the right hand side of the label and moved the Adjuncts to under the Malts as I feel these go together much better.

Brewing the beer (started a while before the label)