Omnipollo: Label inspiration

For my bottle design I have been directly inspired by the outcomes of my investigation into graphic design. Upon my many shopping lists of beer I came across Omnipolo that act as a guest brewer in a lot of cases but most importantly they have sourced a contemporary artist for each unique brew Except in the case of the "Weekday" brew Karl Grandin is used on each project.

The Omnipollo Brygd creation uses a label, created by Grandin that has the recipe on the bottle, this was released to support a book on homebrewing. This use of using a beer to promote a book led me to the conclusion that I can create a homebrew bottle label that uses a design that is informed by the quality and creativity of its contents.

The questionnaire results have concluded that the quality of the beer is the main focus of people buying the beer, therefore the label should support the beer and communicate to the consumer exactly what is in the bottle including style, which was another main reason to buy a certain beer.

Artwork by the nano brewery themselves



Following Artwork is by K.Grandin
(Karl Grandin)

(Created with Martin Justesen)

 The production of my label will not include any colour, any colour present on the label will come from the pen in which the brewer uses. I am aiming to inform my consumer through clear communication of style and contents. Many of the labels produced by Grandin have no information on and rely on the target audience having a prior knowledge of the production of the beer, this audience will be informed by online communications via Twitter etc.