Corporate Invites: Beer Mats for studios

For the local design studios it is imperative that more print technology and effort is put into invites.

The mats will be limited to 25 screen printed and embossed mats.

Emboss

25 hours to go...

Result

After sitting in Acid for 25 hours and then three testers done, I will go with the 1000psi, this means that I can pres into the mat and not push through to the other side of the mat. The results are fantastic, they add a tactility to them and should look great once screen printed.

My measurements were spot on, the emboss will frame the logo perfectly and allow for an area of thickness around the edges.

Screen Printing

Little details in the numbers count, design studios will be automatically critical of this, uninformed design on an exhibition promotion will not be tolerated. In the Tisa Typeface, the numbers have a lower X height and therefore I have altered their size to fit with the letters in the post code.

The postcode has been dropped and the information re-written in order to fill the mat with less clutter. All the information is relevant now, including the twitter of the location. This meets two needs with one piece of type, the place is North Bar and the updates can be seen on the @NorthBarDrinks Twitter.

Ready for the positive print before exposing the screens, exploring these processes is important to this brief as I am experience=ing the process of a designer for the beer industry. I am being put in a situation where I choosing specific techniques that meet the target audiences desires.

The front of the mat will have the blind emboss over the screen printed ink creating a tactile mat which studios will not only appreciate but engage with. These will be hand delivered along with a high quality A3 printed poster. By taking reference from the personal engagement of breweries in their communities hand delivering the posters will ensure that, at least in some cases, I can add a personal touch and feel to the showcase.