Link to article (here)
Main points
Q. With all this intricate detailing, the labels have become tiny treasure troves for the casual drinker to explore. This is a conscious effort on Alec’s part.
A. "I like the idea of cryptic record sleeves, where people spend hours getting stoned and finding meanings in them. In a subtle way, I like the letterforms, messages and little things people can enjoy and have ownership when they have figured it out in our labels"
Discussion
At the base of the article I came across a comment which fell inline with what I am discussing in my dissertation. Having a "confusing" visual was the focus of the comment by user "Terry Coleman", in retaliation The Evening Brews mentioned why Partizan had chose this route of illustration. I too got involved and I am interested to see how it develops.
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