To go with the other two booklets, this is the Odell work that I have looked at along with the Q&A. The difference in art direction between Mikkeller and To Ol are minor, however Odell has a different aesthetic and brand image. Each brewery has a set theme or focus with it's art direction, however Odell which caters to a much larger market in the U.S. seems to be focussing towards a recognisable label. I argue in my essay that this brand image is similar to Mikkller's themes, but it is clear to see that there is a continuity across every new release.
Link if embed broken (here)
No comments:
Post a Comment