Identity: Small brands in a crowded marketplace: how small companies separate themselves visually. A look a how small brands build a visual uniqueness in alcohol industry and why it is important.
Brand Focus: How branding and identity helped shape the success of 3 small breweries.
(talk about crowded marketplace,
Evaluate how companies in the beer industry use the lo-fi "trend" based graphic design to provide longevity to small businesses.'
Trends are often shortlived and alter many times over the course of months or years
(alter company if Brewdog prove too hard to study)
Odell Brewing Company: The role of branding and marketing plays on influencing a consumer in a lo-fi trend market.
how odell keeps up with all of the smaller
CONSIDER- WRITE ABOUT THE ETHICS OF FOOD AND DRINK COMPANIES- CASE STUDY OF INNOCENT SMOOTHIES. HOW DOES BEHAVIOUR AND THE IDENTITY OF A COMPANY INFLUENCE THEIR RETAIL PROFIT AND GROWTH WITHIN THE INDUSTR
Write about the identity of a drinks company - A case study of Odell brewery, how does its visual behaviour and the identity of a company influence their profits and growth.
The effect of brand image and its adaptation to a consumer trend.
A BREADTH OF SOURCES (Exhibitions, films, galleries, books, internet, journals, magazines, newspapers).
// DO ALL OF YOUR RESEARCH OVER SUMMER- photocopies, leaflets, cuttings, disks of information.
// HOW YOU HAVE SELECTED EVIDENCE FROM THESE SOURCES.
// ACADEMIC QUALITY OF WORK (NOT PERSONAL).
You can't begin to write without the information to base it upon!
GOOGLE SCHOLAR for references
Spend 30 mins a day (for around a month or two) collecting information and sources towards my Dissertation- breaking it up will make it far easier to digest.
Write letters/contact companies who can help with information
// DO ALL OF YOUR RESEARCH OVER SUMMER- photocopies, leaflets, cuttings, disks of information.
// HOW YOU HAVE SELECTED EVIDENCE FROM THESE SOURCES.
// ACADEMIC QUALITY OF WORK (NOT PERSONAL).
You can't begin to write without the information to base it upon!
GOOGLE SCHOLAR for references
Spend 30 mins a day (for around a month or two) collecting information and sources towards my Dissertation- breaking it up will make it far easier to digest.
Write letters/contact companies who can help with information
Do you regularly drink alcohol?
Yes
No
How often do you choose to drink beer?
I only ever drink beer
Mostly, but I do drink other forms of alcohol such as spirits and wines
interesting how many small companies survive with so many other companies competitng for shelf space.
provide information of how many registered breweries in the U.S and Europe there are.
What factors persuade you to purchase a specific brand.
Online presence.
Ratings from apps such as "RateBeer" and others.
Shelf Presence.
Word of Mouth.
Brand Identity
Other (explain)
When going back to a specific brand, what stands out about that particular identity?
Thinking of your top 3 brands of Beer, what are the reasons you buy into that brand?
What brands do you feel rival your top 3 choices and why?
Do you feel that the current trend of craft beer will last?
Why do you repeatedly choose one brand over another?
Online presence.
Ratings from apps such as "RateBeer" and others.
Shelf Presence.
Word of Mouth.
Brand Identity
Other (explain)
Do you find yourself seeking bottles because of their similarity to a beer that you have tried and appreciated?
When you disregard all of the big selling mainstream brands, what companies are you aware of?
If none of the big selling brands of beer were available, on what basis would you choose an alternative at the bar?
Ratings from apps such as "RateBeer" and others.
Shelf Presence.
Ask the staff behind the bar
Word of Mouth.
Other (explain)
Chapters ideas
The rise of craft beer as a social experience.
History of craft beer
is the US better at craft beer branding than the UK?
History of craft beer
is the US better at craft beer branding than the UK?
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