"4. Creative Labeling
One of the major areas through which craft brewers can obtain new drinkers is their labels or their creative names. A recent beer that I tried was "Missoula Moose Drool," and Stone "Arrogant Bastard" and "Ruination" are favorites in my household. Rather than using the traditional "English Ale" or calling beers by their styles, there is marketing sense in breweries creating niche names for their beers.
Marketing through labeling was perfected in the wine industry with brands such as Yellow Tail, which appealed to the American palate and featured a label that was easy to remember. Brewers in competitive markets are starting to create interesting names and labels to stand out."
http://beerinnovations.com/press/beer-industry-news/4502
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