Self evaluation
At this point in time I feel that what writing I have can form strong foundations for further research. Currently I have a lack of journals in the dissertation but have found several videos and a lecture series which I was lucky enough to get tickets for. My investigation can't rest on mainly primary or secondary research, it must be supported equally and I feel that I must cite several more sources in the chapter on brand theory to be able to triangulate efficiently.
The practical element is further behind where I want it to be, I have underestimated the complexities in organising and curating an exhibition on even this, a relatively small scale. I have put together several timetables for certain periods of the module and for the most part, I am succeeding in meeting my deadlines.
For my investigation to be as concise and informed as I want, the primary research of three breweries and at least 50 members of the public is key. A range of primary insights into the way in which the industry is formed from a consumer and brand point of view will push my essay to a point where it can work with the theory on branding and marketing.
My time management for the design of the practical element has put this part of the response behind by 7-10 days, this is not ideal but can be rectified easily by being more efficient with scheduling resource times such as screen print.
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